Job Eligibility

Social Media Marketing Managers’ responsibilities revolve around organizing and running marketing campaigns over social media platforms (such as Facebook, Instagram, TikTok, and Snapchat). 

Typical responsibilities include:

• Creating content, including text posts, video, and images for use on social media

• Promoting products, services, and content over social media, in a way that is consistent with an organization’s brand and social media strategy

• Scheduling social media posts using applications such as Hootsuite and TweetDeck

• Interacting with customers and dealing with customers’ inquiries

• Developing new social media strategies and campaigns

• Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising

• Keeping track of data and analyzing the performance of social media campaigns

• • Collaborating with colleagues from across marketing departments to ensure branding is consistent